Accessibility priorities for beauty products for the blind
Beauty brands have recently begun to address accessibility in their products. Some beauty brands have added braille to their packaging while others have included assistive technologies in their products to make it easier for cheap blinds customers.
The blind community has been overlooked by the cosmetic industry for a long time. With nearly one billion people worldwide having some form of disability, the beauty industry has an obligation to provide accessible and inclusive products. It has taken a while to catch up, with some notable exceptions. In the last three years, there has been a lot of progress in the accessibility space. Here are five examples of how some companies are improving the way they design and sell their products.
Spktrm is one brand that has partnered with the American Foundation for the Blind in order to make its products more accessible. They have added braille to their packaging and created a text-reader program that allows users hear product descriptions. Topicals has a special accessibility widget that allows visually impaired customers to view a variety of information about its products on its website.
Another company that is working to improve accessibility is Cleanlogic. Isaac Shapiro, Isaac’s mother who was blind as a child, founded the body-care company. After losing her eyesight, Shapiro had a vision to create a brand that would make its products accessible to people with disabilities. He created an internal network of people with disabilities to accomplish this. This network helps to break down barriers and promote inclusion in the workplace. He hopes that other brands will follow his lead.
Accessible beauty is growing as more beauty brands integrate accessible technology into their products. Procter & Gamble launched Herbal Essences bottles with braille in 2019, and it’s not uncommon to see QR codes on packages. These codes are readable with a smartphone, and allow blind consumers to scan the code to find out the name of the product, the ingredients, and the instructions for using it.
Victorialand Beauty is another company that takes accessibility into account. The company uses the System of Raised Universal Symbols to help blind consumers identify its products. It also uses a smartphone to make its products more accessible by adding QR codes to its packaging.
A third example of how cosmetics can be made more accessible is the new degree Inclusive deodorant. The container features a large applicator with a hook-shaped cap and an easy-to-use cap. There is also an accessible video that demonstrates how to use the product, and the company has hired a number of people with disabilities.
While the beauty industry has taken steps to improve accessibility, there is still much more to do. There’s a need for increased awareness, and improved marketing practices. Accessibility should not be viewed as a business decision but rather as a principle of dignity.
The cosmetics industry will need improvements in its marketing and products to meet the growing needs of the blind and disabled. L’Occitane has included braille on its packaging for the past two decades. Others have started investing in custom molds to ensure their products are easy to open for those with a disability.
This study investigated the role of facial attractiveness for moral goodness judgments. Participants were asked to rate how attractive characters’ faces looked in drawings scenes. The present study used 36 scenes. Each scene was rated on a seven-point scale. Participants were also asked to rate the clarity and symmetry of facial features.
The direct determinant of moral goodness judgments was not facial attractiveness. The influence of facial beauty on the final stages of the moral beauty assessment process is minimal. It was not possible to establish a causal relationship between facial attractiveness and moral beauty, although it could be hypothesized that facial attractiveness is a contributing factor.
Numerous studies have examined the impact of facial attractiveness on facial recognition and perceptions of facial image. Early studies showed that the eyes were the most important feature for recognizing faces. Studies from earlier times have also shown that the nose is an important feature in judging facial attractiveness. They also suggested that sexual dimorphism was an important determinant in facial attractiveness.
Researchers have discovered that skin texture and colour can affect the perception of facial attractiveness. The skin’s healthiness and yellowness can have an impact on facial attractiveness judgments. This may be because skin yellowness is a non-linear relationship with healthiness.
Researchers have also studied neural responses to facial attractiveness. Luo and Wang, for example, studied the neural responses to cartoon facial attractiveness. These findings suggest that the perceived image and its underlying factors have an important role in the aesthetic and moral judgment processes. Consequently, future work should explore the role of facial attractiveness and other factors in the evaluation of moral goodness.
The findings of this study indicate that sensory and perceptual processing have an unbalanced impact on aesthetic and moral judgments. Facial attractiveness may not be the determining factor in evaluating character quality. Instead, visual information in scene drawings may not play a vital role in this regard.
Participants were tested for facial attractiveness using a random selection of facial features. Despite no significant changes in facial attractiveness, there were significant differences between male and female participants. Among them, male participants fixated significantly more on the eye and mouth regions. Male participants had significantly higher fixations on the nose than female participants. Males were also more likely to react to unattractive faces.
Facial attractiveness did not have any major impact on moral beauty or moral goodness judgments. Moreover, participants had normal vision and were not color-blind. Participants blurred other parts of the images to minimize the impact of facial attractiveness on rating faces.
Participants who were exposed to sexual dimorphism had a tendency not to rate faces as attractive. Considering the fact that sexual dimorphism is a major determinant of the perception of facial attractiveness, additional research is necessary to determine whether males or females have a greater tendency to rate male or female objects.